Digital Portfolio virtually represents your online business and showcases the best work you offer. Most clients will form the first and last impression of your work through the portfolio. That is the important reason to make your portfolio appearance professional and eye-catching without missing any paramount elements.
Developing a portfolio has become easier because of various powerful tools available online. But, for a truly effective portfolio, you need to encompass these top 15 important elements while developing a portfolio website. Let’s embark.
1. SEO Friendly Portfolio
Search Engine Optimization(SEO) is a great way to increase the visibility of your portfolio website and make a higher ranking on the Search Engine Result Page(SERP).
2. Faster Web Page Speed
The load of a web page speed is important when visitors come to your website. Do not make your visitors wait for a long time. If visitors are frustrated then, they may leave your website immediately. One study illustrates that web pages that load within two seconds have an average bounce rate of approximately 9%, whilst the web pages that take five seconds or more to load have a bounce rate of around 38%.
If you want your WordPress portfolio website loads faster, then you can install and add caching plugins on your website.
3. Fully Responsiveness
The fully responsive means your portfolio website adjusts and appears stunning in all screen sizes. It is always important for you that your website looks and easily navigates on mobile devices. Approximately 62 percent of users accessed the internet using smartphones.
Having fully responsive WordPress themes are important to rank higher on the Google rank on mobile devices.
4. Develop Best Fit Logo
The logo is an important part of your brand or business. It always makes sense to have a logo on every web page of your portfolio website with the proper highlighting words.
Importantly, your main focus is your portfolio work, but the logo is required on your website.
5. Write An Appropriate About us Detail
Including a properly detailed bio on your portfolio website will help you to market your online business. The important thing is that you should not showcase your life story. In fact, it does not need to be so long.
You can include a few sentences that include who you are and what things make your portfolio design unique.
6. Proper Navigation
Always remember that do not cluster your main menu with too many navigation options. We generally recommend you use seven to eight main menus on the header part. You can add related submenus in the main top-level options. For instance, WordPress is the main menu, and in that WordPress themes, WordPress Extension, WordPress Customization as a sub-menus on the website.
Furthermore, smooth navigation helps you to provide a better user experience.
7. Integrate Videos To Boost Reliability
Embedding video to your portfolio website will change the look of your website. Generally, a video can showcase your portfolio business, products, and services in a great engaging way.
Rather than going through a plethora of images, the visitors can get an idea regarding your business from a single video. One research illustrates that the human brain can process moving images 60,000 times faster compared to a text. A real-time product video adds more credibility to your portfolio brand.
8. Create Professional Design and Content
On the visitor mind, the design of your portfolio website impacts immediately and for a long time. If you are not trying to get your portfolio design work, then you want to ensure your website appeases great. You could hire a WordPress developer that works in order to ensure your portfolio website looks professional.
In addition to this, make sure your website content should be errorless without any spelling or grammatical mistakes. If you are not good at that, then check your text or content in the Grammarly software.
9. Represent Your Best Work
Always think about quality than quantity. It is not good to showcase every single thing on your portfolio you have done. Whenever you complete a major project, ask yourself either your work just finished or should be included in your portfolio website.
Additionally, you can also filter your best work and showcase it on your portfolio website as others can see your best work and hire you for their work. Importantly, not keep it too minimum but showcase the work you require to get on your portfolio website.
10. Create Well Organized Portfolio With an Eye-catching Presentation
Developing a well-managed portfolio with an eye-catching appearance will help the visitors to understand your work without any hassle.
For instance, displaying a different piece of work as a single campaign gives your work great recognition. If you work on some event function, then take it as one campaign and display it on a single page of your website with the proper description. Additionally, it will enhance the look of your portfolio.
You can use a powerful portfolio WordPress plugin like Portfolio Designer for your website to create a well-organized and unique portfolio design. This plugin supports 50+ predesigned effects and animation to display your portfolio title, description, links as well as magnification button on hover actions. In addition to this, you can create new post types with photos, audios, and videos thumbnails.
11. Add Contact Link in Menu
On your portfolio website, make it easy for visitors to get in touch with you. Showcase the contact us link on the top-level menu. Importantly, do not embed contact details in the about us page or submenu of your portfolio website.
Moreover, in the contact details, you can include a phone number and email address with the contact detail form. Many people believe to get in touch with you through text or email. However, others think to talk on the phone before planning business with you. Smoothly navigated contact link will help your potential client to easily get in touch with you.
12. Showcase Case Studies
The main goal of displaying a case study is that your potential clients will understand your work and serve the purpose to them about your online business. Moreover, the case study includes the details of your customers and their related work. In addition to this, you can also show the problems your clients share with you and the challenges you are facing while completing the project.
13. Display Testimonials and Reviews
Showcasing testimonials and reviews on your portfolio website is important for you when we are talking about a new client. Testimonials and reviews carry weight due to its coming from people who spend their time and money with you.
Furthermore, you can ask your clients for testimonials or reviews regarding your work that you have completed for them. You can showcase it on your website as well as social media accounts. You can also use their name in the testimonials. This will help you to attract more consumers to your website.
14. Use Multiple Calls to Action
It is clear for consumers to just e-mail or calls to get in touch with you. If you want them to contact you, then make sure they sign up for your email list.
Importantly, make outstanding “calls to action” buttons with larger text, eye-catching color, and style, so it will stand out on your portfolio website.
15. Social Media Integration
Social media embedding is a great way to boost more traffic on your website. As it is really easy to integrate your website with a desired social media platform, you need to add a plugin to your site. You can use the Social Stream Designer WordPress plugin that helps you to create an eye-catching and fully responsive social media wall on your portfolio website from different social media feeds in just a minute. The plugin supports 14 growing social media networks like Facebook, Twitter, Instagram, WordPress, YouTube, Vimeo, and many more.
That’s all. We hope this article will get an idea of important elements for your portfolio website. These above-explained elements play an important role in quickly enhancing your online photography business. You can also gain more traffic to your website.
Important Reading: Best Free Portfolio Website Builders