In this digital world, businesses are connected to the marketplace, and the talent pool of creative minds is infinite. When you are developing a logo portfolio, it is important to include every logo you have created. A good logo portfolio should be unique and relevant that conveys your business intended message.
Furthermore, a great logo consists of two things like a tremendous logo concept and attractive execution. In your business portfolio, the logo design obtains strong feelings in your new and existing consumers. Right!
Here in this article, we have explained the most effective eight tips to create a logo portfolio that sells.
Let’s start without any further trouble.
1. Display Meaningful Logos
Logo design is a visual extension of your brand. It consistently demonstrates the story of your brand without using any words. All logo designs should be stuffed with meaning and symbolism. It should be more powerful than a simple sketch.
With your logo portfolio, let your audience discover the in-depth inspiration behind it. Importantly, create a unique logo design that will be viewed as more than artwork.
2. Show Your Flexibility
The word flexibility has a little different definition for every creative mind. There should still be some degree of flexibility in the work you promote. For awesome niche logo creators, flexibility in a portfolio might involve various color usage, font selection, complicated designs, distinct techniques, and many more.
If you want to carry on projects from all corners of the business, then you should display logos you have accomplished for industries to give potential clients a good view of your work. You can organize web pages of your logo portfolio like you accrue more projects and extend your range. All the logos on your portfolio that look similar using the same approach is not helpful in the innovative world.
3. Share Your Business Story Behind Logo
Generally, every creative mind has a specific way of reaching up with a unique idea for crafting the design and discovering methods to build thought making solutions. Always keep in mind that a simple logo might not have much meaning at first look. When it comes to reality, it probably took hours of research, planning, and testing.
Complimenting your logo designs with a unique back or business story is a perfect way to represent your customers how you reached the final logo design. In addition to this, it exhibits your dedication to your brand. The business story requires you to illustrate this and explain how and why you reached this design.
You can also start by talking about the challenges involved in each project and discuss your technique to crack these concerns. Importantly, adding business stories to your logos is a significant way for prospective customers to get a better vision of who you are as a designer.
4. Escape Cliches
Normally, your logo defines your innovative brand. You do not want to give customers the impression that your work is not authentic. If you look at a plethora of one type of logo in your creative field, then maybe it is time to change it up. It is the best time to create the first iteration of your logo. The important thing is that do not be frightened to build several different versions as you are working towards the best logo for your online portfolio.
Furthermore, you can share your logo options with your kith and kin. Select the individuals that can provide honest feedback on your logo. In the end, remember it is your decision, and you should select a logo that you are satisfied with.
5. Disclose Your Process
Expressing your innovative process on your logo portfolio demonstrates your time tested experience in the field and gives customers a belief of what it would be like working with you. In general, the creative process is different for every portfolio designer and writer. For instance, think about the creative process, such as climate, in that it stays relatively identical throughout different projects. In addition to this, think about the weather that is unique to every project.
The process you bring on your portfolio should be clear that an awesome logo does not just appear without any story. Additionally, it should complement the business story that we talked about in the previous point.
6. Keep It Simple
Simplicity is the key to attract the attention of visitors to your online portfolio. The well-created logo design is easily recognized on different platforms. Importantly, you have to make sure that it appears amazing in different sizes and digital mediums.
In addition to this, keep your logo design simpler, and it looks eye-catchy to your online portfolio.
7. Showcase Logo Portfolio Using Portfolio Designer WordPress Plugin
Showcasing an attractive logo portfolio is a pre-requisite to gain a visitor’s attention. With this, an attractive portfolio gallery on your portfolio website is also equally necessary. Right!
Furthermore, the plugin supports four popular layout styles to create an eye-catchy portfolio. There are 50+ pre-designed effects and animations to display portfolio project title, links, and description. With this plugin, you can create an unlimited custom post type and multiple portfolios on your website or even on a single web page using shortcodes.
Important Reading: How To Make A Portfolio In WordPress (Step-By-Step Guide)
8. Create A Blog Section
Apart from this, writing a blog regularly may help your portfolio website be more visible in search engines like Google. When you select the blog post, take some time, and research trending keywords for your blog.
Every blog post needs to have an introduction, story development, and conclusion. Try to come up with a catchy headline to gain visitor’s attention. When your blog writing style is conversion one, your visitors enjoy reading. That will help you to increase the conversion rate on your website as well.
You can also use the Blog Designer Pro WordPress plugin to design and modify your blog page layouts.
You can say this plugin is a perfect solution for you to attract more visitors to your blog page. In addition to this, the plugin is easily integrated with shortcodes.
Useful Read: Important Features Every Blog Should Have
That is the end! We hope these eight tips help you to create a logo portfolio that sells. Do not forget to use the Portfolio Designer and Blog Designer plugins to make your logo portfolio more attractive to visitors. In addition to this, create your logo portfolio as simple as possible that your visitors understand easily. Apart from this, you can also share your business story behind your logo.
If you have any doubts regarding portfolio websites, then feel free to contact us or let us know. You can write your suggestions or views in the comment section below.
All the best!